Account Manager

Mission Statement / Role Overview

Account Managers at GRAVTY are responsible for full ownership of client accounts—ensuring strong strategy, seamless communication, operational excellence, and consistent results. The mission is to maintain 100% client retention and satisfaction across 6–8 accounts by being the bridge between our internal team and each brand we serve.

Core Responsibilities

• Strategy & Execution: Own and drive the overall email marketing strategy, managing all flows, campaigns, and performance-driving initiatives per client.
• Pop-Up Forms: Build and continuously optimize high-converting pop-ups through A/B testing and performance tracking.
• Flows: Create and maintain all automated flows, ensuring consistent A/B testing, strategic updates, and top-tier execution across accounts.
• Campaigns: Plan, oversee, and execute weekly email campaigns, from calendar creation to final approval and deployment.
• Communication & Client Management: Act as the main client liaison, delivering regular updates, leading calls, and responding to all messages with speed and clarity.
• Client Email Revisions: Handle all client-requested email revisions personally, only involving team members when absolutely necessary.
• Team Oversight: Lead and manage your pod team with daily check-ins and full accountability for quality and timelines.

Daily, Weekly, Monthly Tasks

• Daily: Respond to client/team messages within 15 minutes; complete client email revisions within 24 hours; ensure emails are error-free, scheduled, and approved.
• Weekly: Send Monday status and stat report to each client; in-depth Klaviyo audit for each account to identify findings and opportunities; ensure at least 3 A/B tests live per account.
• Monthly: Audit each account for growth opportunities; deliver full monthly performance slide deck; build and finalize next month’s campaign calendar and briefs by the 15th.

Evaluation Metrics

• Accounts Managed: Up to 8 once fully trained.
• Attributed Revenue: 40% or higher revenue coming from Klaviyo.
• Pop-up Form: Minimum 8% CTR form on mobile.
• Open Rates: Minimum 40% open rates.
• Flows: Minimum 30% revenue coming from flows.
• Client Retention Rate: Maintain a client retention rate of 100% or higher.